But using WhatsApp for business communication has been cumbersome as yet.
In these markets, businesses have been using WhatsApp as a marketing or customer support channel. But how does one open a WhatsApp Business account?Ĭurrently free, this app makes it easy for businesses to interact with customers in a way they are already familiar with. It has become the primary mode of communication for smartphone users - almost replacing SMS/texting in markets like India, Latin America, several European countries and elsewhere. WhatsApp is undoubtedly one of the most popular cross-platform messaging services, with about 1.5 billion monthly active users across the world.
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